One of the major factors militating against the development of sports in Nigeria today is lack of effective management. A lot of solutions are being proffered by concerned and patriotic Nigerians daily to bail us out the quagmire. One of such solutions is this text entitled “Modern Trends in Sports Administration and Management”. It is written by Dr. Joseph Awoyinfa, a lecturer in the Department of Human Kinetics and Health Education, Faculty of Education, University of Lagos, Nigeria; a researcher and educational consultant. I was the person invited by the author and the university to review the book when it was presented to the public on December 4, 2008 in Nigeria.
According to Awoyinfa, it is a truism all over the world that sport is now a reference issue which can no longer be ignored at various sectors of the economy and spheres of life. The author adds that this text thus takes a critical look at topical issues in sports administration and management, dwelling on theories and principles of modern trends in sports administration and management such as leadership, organisation, planning, motivation, etc.
The text contains 16 chapters. Chapter one is christened “the concept of sports management”. Here, Awoyinfa says management is a concept that implies different things to different people at different times, thus leading to its multiplicity of definitions. He explains that management has been variously described as an art, a science, a person or people, a discipline and a process.
This author expatiates that as an art, sports management is all about carrying out sports organisational functions and tasks through people; while as a science, sports management is about establishing sports philosophy, laws, theories, principles, processes and practices. As an organisation, according to him, sports management is defined as a means of creating formal structures and an establishment based on a mission, objectives, targets, functions and tasks.
Awoyinfa says as a person or group of people, sports management may refer to the head alone or to all the senior staff, committee, etc.; while as a discipline, management is a field of study with various subjects and topics. The author illuminates that sports management as a process is about a systematic way of doing things. Awoyinfa highlights management functions in sports administration as planning, organising, staffing, directing/leading, controlling, coordination, budgeting and evaluation. On whom a sports manager is, this author educates that a sports manager is anyone at any level of sport organisation who directs
the efforts of other people towards the achievement of organisational goals sport-wise.
Chapter two is based on the subject matter of evolution and trends of sports management thought. Here, Awoyinfa discloses that the development of thoughts on sports management dates back to the days when people first attempted to accomplish goals by working together in a group. In his words, “There was serious thinking and theorising about managing many years before the dawn of the twentieth (20th) century, which marked the beginning of modern sports management thought. Major efforts to develop theories and principles of sports management began from the early twentieth (20th) century with the work of Frederick Taylor and Henri Fayol. The industrial revolution of the nineteenth (19th) century probably provided the climate for this very serious theorising.”
Awoyinfa adds that since the turn of the 20th century, writers on sports management and business theory have been propounding different theories about how to manage work and personnel more efficiently and effectively. This author educates that the three main schools of management thought are: the classical; the human-behavioural; and the integrative. Awoyinfa also highlights early sports management theorists; principles and characteristics of scientific management; appraisal of the scientific management theory, etc., in this chapter.
Chapter three is thematically labelled “principles of sports management”. In this chapter, the educational consultant explains that sports principles are the basic laws on which the practice of sports management is built. He adds that management principles must therefore be based on general terms for them to be applicable within sport organisations of varying sizes and character. “Modern sports managers and administrators are expected to be able to identify and use appropriate principles that are relevant to particular situations. This is because no single principle can suit all administrative situations,” submits Awoyinfa.
He says the fundamental principles of sports are those applicable to all sports organisations and as a result of their general acceptability, they are sometimes referred to as “universal principles of sports management”. This author expatiates that some of these principles are: responsibility; delegation of authority and communication. As regards humanitarian principles of sports management, Awoyinfa identifies these as democracy, justice, human relations, sympathy, empathy, consideration and humility.
In chapter four based on the concept of behavioural and motivational theories in sports organisation, the author says human beings are unique creatures as they behave differently under different conditions and are mostly difficult to predict. Awoyinfa stresses that since human beings constitute the most important element in sports organisation, sports managers need some understanding of why people behave in one way or the other, so that they (sports managers) can influence people to perform exactly the way sports organisations find desirable.
One potent instrument this author suggests that can be used to elicit performance in athletes is motivation. In his words, “Motivation is something needed in sports organisations to make employees perform.
However, it has been an important and a puzzling subject for sports managers.” Awoyinfa further discusses development of motivational concepts in sports organisation; application of motivational theories to sports management; methods of behaviour modification, etc., in this chapter.